Northern Trail Outfitters(NTO) is interested in exploring its large volume of send data. NTO
wants to dynamically filter, sort, and group the data in one view but is not comfortable
writing SQL queries.
Which tool should NTO use?
A. Filter Activity in Automation Studio
B. Email Performance Over Time Report
C. Pivot table in Datorama Reports
C. Pivot table in Datorama Reports
Explanation:
Datorama Reports (Marketing Cloud Intelligence) lets non-technical users build pivot tables that dynamically filter, sort, and group large datasets—all in one interactive view. You simply drag dimensions (e.g. Campaign Name, Send Date) and measures (e.g. Opens, Clicks) into rows, columns, and values, then apply on-the-fly filters and sorts without writing any SQL. Filter Activities segment data but don’t provide a unified, dynamic dashboard. The Email Performance Over Time report is static and limited to preset metrics. Only Datorama’s pivot table feature delivers the flexible, self-service analysis NTO needs.