Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which
automation should NTO create as a good first step?
A. An automation that deletes old data extensions, emails, and reports
B. An automation that contains several recurring emails and decisioning points
C. An automation that Imports subscriber data regularly and updates key data extensions
C. An automation that Imports subscriber data regularly and updates key data extensions
Explanation:
An automation that imports subscriber data regularly and updates key data extensions is
what NTO should create as a good first step to add automation to its email marketing. This
automation will help NTO keep its subscriber data up-to-date and consistent across
different data extensions. It will also enable NTO to use this data for segmentation,
personalization, reporting, etc. An automation that deletes old data extensions, emails, and
reports may be useful for cleaning up unused assets, but it is not directly related to email
marketing. An automation that contains several recurring emails and decisioning points
may be too complex for a first step and may require more planning and testing.