Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate
of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Journey Builder - Journey History
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
B. Datorama Reports - Journey Performance
Explanation:
The Journey Performance dashboard in Marketing Cloud Intelligence (formerly Datorama Reports) provides an out-of-the-box, interactive dashboard that shows conversion and success metrics for each journey over any time frame—including the last seven days. Leadership can filter by “Journey Name = Welcome Series” and “Date Range = Last 7 Days” to instantly see the success rate and drop-off points. Journey Builder’s History view merely logs individual contacts and doesn’t offer aggregated dashboards, and the standard Reports (Journey Engagement) are more static exports. Only the Journey Performance dashboard gives a dynamic, self-service overview of your Welcome Series results.