A marketer typically sends to a filtered data extension that contains their primary audience.
They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
A. Copy the filtered data extension and add additional filtercriteria.
B. Use the Split option to temporarily add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.
B. Use the Split option to temporarily add additional filter criteria.
Explanation:
When sending from a Data Extension in Email Studio, the Split feature lets you apply extra filter logic on-the-fly without creating new Data Extensions or filters. You simply select your primary filtered DE as the audience and then choose Split, defining the additional criteria for this one‐off send. This creates a temporary subset for the send operation only, avoiding DE proliferation and reusability concerns. Copying DEs or filters would add administrative overhead. The Split option is expressly designed to let marketers target a portion of an existing audience seamlessly at send time.