Marketing-Cloud-Account-Engagement-Specialist Practice Test

Salesforce Spring 25 Release
299 Questions

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email. How would the prospect progress through the trigger step?

A. The prospect will immediately progress down the "Yes" path since the email was opened.

B. The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened

C. The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

D. The prospect will immediately progress down the No' path since the email open did not occur on day 3.

A.   The prospect will immediately progress down the "Yes" path since the email was opened.

Explanation: When an engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait, it means that the program will wait for up to 3 days for the prospect to open the email. If the prospect opens the email within the 3 day period, they will immediately progress down the “Yes” path (A). The prospect will not wait for any additional time after opening the email (B), nor will they progress down the “No” path (C, D).

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