Marketing-Cloud-Account-Engagement-Specialist Practice Test
Salesforce Spring 25 Release 299 Questions
Which adheres most closely to email sending best practices?
A. When possible, send emails on Monday mornings in order to stay top of mind
throughout the week.
B. Establish a consistent, predictable cadence for your email communications
C. Send plain text only emails in order to increase engagement rates
D. Make sure that all emails have a high image-to-text ratio
B. Establish a consistent, predictable cadence for your email communications
Explanation: According to the Salesforce documentation, the option that adheres most
closely to email sending best practices is: B) Establish a consistent, predictable cadence
for your email communications. Email sending best practices are guidelines that help users
to create and send effective and engaging emails to their prospects and customers. Email
sending best practices can cover different aspects of email marketing, such as content,
design, deliverability, and performance. One of the email sending best practices is to
establish a consistent, predictable cadence for your email communications, meaning that
you should send your emails at regular intervals and frequencies, and that you should align
your email sends with your audience’s expectations and preferences. By establishing a
consistent, predictable cadence for your email communications, you can build trust and
loyalty with your subscribers, increase your open and click rates, and avoid spam
complaints or unsubscribes. When possible, sending emails on Monday mornings in order
to stay top of mind throughout the week, sending plain text only emails in order to increase
engagement rates, or making sure that all emails have a high image-to-text ratio are not
the options that adhere most closely to email sending best practices, as they are either
ineffective, outdated, or detrimental options for email marketing.