Marketing-Cloud-Account-Engagement-Specialist Practice Test
Salesforce Spring 25 Release 299 Questions
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to
collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
A. Marketing Cloud Account Engagement landing page without a form
B. Marketing Cloud Account Engagement form
C. Marketing Cloud Account Engagement form handler
D. Third party form
B. Marketing Cloud Account Engagement form
Explanation: According to the [Salesforce documentation], the recommended Marketing
Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud
Account Engagement form. A Marketing Cloud Account Engagement form is a web form
that can be used to collect information from prospects and store it in Marketing Cloud
Account Engagement. A Marketing Cloud Account Engagement form can be configured to
use progressive profiling, which is a feature that allows the form to display different fields
based on the information that is already known about the prospect. This way, the form can
collect more information over time, without asking the same questions repeatedly or
overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form
handler, or a third party form are not recommended for progressive profiling, as they do not
have the same functionality and flexibility as a Marketing Cloud Account Engagement form.