Marketing-Cloud-Account-Engagement-Specialist Practice Test

Salesforce Spring 25 Release
299 Questions

What can the GoToWebinar connector do?

A. Register prospects for GoToWebinar events

B. Display how long a prospect watched a webinar

C. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

D. Display registrations and attendance as activities

E. Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

A.   Register prospects for GoToWebinar events
C.   Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
D.   Display registrations and attendance as activities

Explanation:
The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:

  1. Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.
  2. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.
  3. Display registrations and attendance as activities on the prospect’s record and use them as criteria for segmentation, automation, and reporting.

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