Marketing-Cloud-Account-Engagement-Specialist Exam Questions With Explanations

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Sample Questions 2025

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22994 already prepared
Salesforce Spring 25 Release18-Sep-2025
299 Questions
4.9/5.0

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A. Contents

B. Insights

C. Prospect Activities

D. Custom Fields

C.   Prospect Activities

Explanation: According to the Salesforce documentation, the place on a prospect record where the user would look to see if a prospect had registered for a webinar is: C) Prospect Activities. A prospect record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A prospect record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. The Prospect Activities section shows the chronological list of actions and events that the prospect has performed or received, such as opening an email, clicking a link, submitting a form, or registering for a webinar. The user can use the Prospect Activities section to see if a prospect had registered for a webinar, and to see other details of the webinar registration, such as the date, time, or status. The user can also filter, search, or export the Prospect Activities section. The Contents, Insights, or Custom Fields sections are not the places on a prospect record where the user would look to see if a prospect had registered for a webinar, as they are related to other aspects of the prospect information, such as content preferences, engagement metrics, or custom data.

What must be created using the classic email builder in order to send an autoresponder?

A. Test email

B. One-to-one email

C. Email template

D. List email

C.   Email template

Explanation:

An autoresponder is a type of email that is automatically sent to a prospect when they perform a specific action, such as filling out a form, downloading a file, or registering for an event. To send an autoresponder, a marketer must create an email template using the classic email builder in Marketing Cloud Account Engagement. An email template is a reusable email design that can be customized with dynamic content and personalization. A test email, a one-to-one email, and a list email are not suitable for sending an autoresponder, as they are either not reusable, not automated, or not personalized. References: : Create an Autoresponder Email

What is the difference between a visitor and a prospect?

A. A prospect has an identified email address, while a visitor does not have an identified email address.

B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

D. A prospect has an assigned user, while a visitor does not have an assigned user.

A.   A prospect has an identified email address, while a visitor does not have an identified email address.

Explanation: The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either.

Which of these are default user roles?

A. Administrator

B. Admin Vacation

C. Marketing

D. Sales Manager

E. Sales Manager's Assistant

F. Sales User

A.   Administrator
C.   Marketing
D.   Sales Manager
F.   Sales User

Explanation: These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.

When would a completion action on a custom redirect be triggered?

A. Completion actions will apply to visitors on the first time a custom redirect is clicked.

B. Completion actions for custom redirects will only apply to existing prospects.

C. Completion actions for custom redirects will only apply to prospects once they have been assigned.

D. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

B.   Completion actions for custom redirects will only apply to existing prospects.

Explanation:

A completion action on a custom redirect will be triggered when an existing prospect clicks on the custom redirect. A custom redirect is a trackable link that can be used to measure the engagement of prospects with external content, such as a website, a PDF, or a video. A completion action is an automated task that can be performed after a prospect takes a certain action, such as clicking on a custom redirect. Completion actions for custom redirects will only apply to existing prospects, meaning prospects who have already been identified by Marketing Cloud Account Engagement through a form, a landing page, or an email4. References: Marketing Cloud Account Engagement Custom Redirects

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