Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft dispatches service technicians to customer locations when their hardware is
malfunctioning. After a service call, a customer service satisfaction rating is recorded and
stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a
high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be
automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to
Marketing Cloud Account Engagement prospects > Dynamic list where prospects match
when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient
list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object >
Dynamic list where prospects match when the
Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the
recipient
list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object >
Static list and add all prospects whose Case
prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient
list on
an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to
Marketing Cloud Account Engagement
prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the
static list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object >
Dynamic list where prospects match when the
Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the
recipient
list on an engagement program
Explanation:
Marketing Cloud Account Engagement allows up to 50 scoring categories. Scoring categories enable marketers to break down prospect scores into specific interest areas, such as products or To automatically include satisfied customers (rating >8) into an engagement program, the best method is using a custom object mapped to the Salesforce Case object. This lets Account Engagement access satisfaction ratings linked to prospects. A dynamic list can then query the custom object for satisfaction ratings over 8. The dynamic list is used as the entry list in the engagement program. This method ensures only real-time, qualifying prospects are included. Option B aligns with platform capabilities for automation and syncing data from custom Salesforce objects.