Explanation:

Why:
With Person Accounts enabled, the default AE→Salesforce behavior still creates a Lead first. When that Lead is converted to a Person Account, AE continues syncing with that Person Account (technically via the underlying Contact on the Person Account).

Notes/nuance:
AE can alternatively be configured (non-default) to create Contacts/Person Accounts directly using “reverse syncing,” but that’s an explicit setting—not the default.
In AE, a Person Account effectively surfaces as both a Prospect and a Prospect Account record (two AE records representing the one Person Account in Salesforce), so option D (“only sync with the prospect record”) is inaccurate.

Why the others are not best:
A: Describes the standard Lead→Contact+Business Account conversion, not a Person Account scenario.
C: Too generic and not specific to Person Accounts; AE syncs fields on the underlying Contact/Account objects as appropriate.

Explanation:

Custom redirects in Marketing Cloud Account Engagement (Pardot) are powerful tools used to track link clicks and apply automation. They’re especially useful when linking to external content or non-hosted assets, and they support completion actions for real-time engagement tracking.
✅ A. Completion actions trigger on click
When a visitor or prospect clicks a custom redirect, Pardot logs the activity and fires any associated completion actions (e.g., add to list, notify user, adjust score).
This makes custom redirects ideal for tracking interest in specific content or offers.
✅ D. Useful for linking to external content
Custom redirects are perfect for linking to third-party pages, PDFs, videos, or external resources that aren’t hosted in Pardot.
You still get click tracking and can apply automation even though the destination is outside your domain.

❌ Why the other options are incorrect:
B. Redirects continue to work after deletion: Once deleted in Pardot, the redirect no longer functions. The link breaks or loses tracking.
C. Completion actions trigger on conversion: Completion actions on custom redirects trigger when the link is clicked, not when a visitor converts to a prospect. Conversion is tracked separately.

Reference:
Custom Redirects in Pardot
Completion Actions Overview

Explanation:

Why this is correct:
Scoring Categories in Marketing Cloud Account Engagement (Pardot) let you break down a prospect’s overall score into specific interest areas — perfect for companies with multiple product lines or business units.
By tagging emails, forms, files, or landing pages for Product Line A and Product Line B, each sales team can clearly see a prospect’s level of engagement per product, rather than a single combined score.
For example:
Product Line A Scoring Category: adds points for interacting with Product A-related assets.
Product Line B Scoring Category: adds points for Product B content engagement.
This way, Sales Team A can focus on prospects showing interest in Product A, and Sales Team B on those engaging with Product B.

Why the other options are incorrect:

A. Completion actions with different point values:
This affects the overall score, not product-specific engagement. You lose visibility into which product is driving interest.
C. Completion actions to tag prospects:
Tags can help segment lists, but they don’t provide quantitative scoring insight per product line and require manual filtering.
D. Page actions to notify users and score visits:
Page actions are useful for specific pages but do not aggregate product interest comprehensively across multiple assets.

Reference:
Salesforce Help → Set Up Scoring Categories in Account Engagement
“Use scoring categories to score prospects separately based on the products or business units they’re interested in. Each category rolls up into its own score that sales can view independently.”

Explanation:

The Marketing Cloud Account Engagement Connector for Salesforce enables specific, granular scoring based on detailed event statuses from integrated webinar and event platforms.

Why C is Correct:
This option provides the precise and detailed scoring categories available through the connector. For webinars, you can score separately for "Attended," "NoShow," and "Registered." For events, you can score separately for "Checked In" and "Registered." This granularity allows for sophisticated scoring models that reflect different levels of engagement.

Why A is Incorrect:
While this option mentions some relevant terms, it is incomplete and imprecise. It lacks the specific status distinctions like "NoShow" and "Checked In" that are actually available through the connector.

Why B is Incorrect:
This option is too vague and also incomplete. It groups activities together without specifying the distinct status types that can be scored individually, missing key statuses like "NoShow" and "Checked In."

Why D is Incorrect:
This is incorrect because scoring is not limited to just attendance. The connector provides multiple scoring options for various stages of event engagement, including registration status and no-show status, not just final attendance.

Reference:
Salesforce Help: "Score Prospect Actions from the Connector" - The documentation specifically lists the available event-based scoring actions as "Webinar: Attended," "Webinar: NoShow," "Webinar: Registered," "Event: Checked In," and "Event: Registered," confirming the exact options in answer C.

Explanation:

The standard behavior of the prospect activity log in Marketing Cloud Account Engagement (formerly Pardot) is to record the specific conversion asset that a prospect interacted with. The act of submitting a form is the definitive conversion event. Therefore, the activity is logged directly against the form's name: "Successfully submitted the 'Contact Us' form." This entry clearly indicates to marketers that the lead capture mechanism was successfully utilized, which is essential for reporting, scoring, and triggering subsequent automation actions.

Why Other Options Are Incorrect

A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
This option is incorrect because the system tracks the submission of the form as the event, not a combined submission of both the form and its container (the landing page). The most detailed and relevant activity logged for the conversion is the name of the form itself.

C. Nothing will display
This is incorrect because a form submission is one of the most critical and tracked prospect activities. If a prospect successfully submits a form, a corresponding activity will absolutely appear in their prospect record history.

D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
This option is incorrect because it confuses the asset that was submitted (the form) with the asset that was viewed (the landing page). While a separate activity, Landing Page View, would be tracked when the prospect initially loads the page, the submission event is always attributed to and named after the form.

Reference:
Salesforce documentation for Marketing Cloud Account Engagement confirms that the system's prospect activity log is designed to record and display interactions with individual marketing assets. For conversion assets like Forms, the logged activity is directly tied to the successful completion of the asset, specifically noting the Form Submission event with the name of the form. This is the expected and verifiable behavior of the platform.