Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in
routing all qualified leads so leads can be reviewed first, then assigned to individual sales
reps. Their marketing team uses a combination of criteria to qualify leads before they
become qualified.
What should be configured to assign qualified leads as requested?
A. Create an automation rule to assign to a lead queue when the qualification criteria is
met.
B. Create a completion action to assign to a group when the prospect reaches a score of
100.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a lead queue when a high-value form is
submitted.
C. Create an automation rule to assign to a group when the qualification criteria is met.
Explanation:
The marketing team uses complex criteria to qualify leads, making automation rules the best solution. These rules can use multiple conditions (score, form submission, etc.) and perform assignment actions. Assigning to a user group allows a pool of reviewers to manage leads before routing them to reps. Completion actions are not criteria-based, making them less flexible. Queues are more suitable for team-based workflows, but in this case, assigning to a group ensures proper review. Option C meets the need for rule-based, centralized lead qualification.