Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
The sales team has identified a group of leads who would be a good fit to purchase, but are
not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
A. Add the prospects to a suppression list to keep them from receiving marketing emails
until they are ready to purchase.
B. Reset the prospect's score to 0 and reassign to sales once they submit a form to show
interest.
C. Send the prospects a monthly newsletter with product demos or free trial offers.
D. Create an engagement program to send educational content and notify sales if they
engage.
A. Add the prospects to a suppression list to keep them from receiving marketing emails
until they are ready to purchase.
Explanation:
In this scenario, the marketing team should use a suppression list to temporarily exclude these leads from regular marketing communications. This ensures that leads who are not yet sales-ready do not receive content that might feel too aggressive or irrelevant, helping preserve a positive brand experience. Instead of bombarding them with promotional material, placing them on a suppression list allows marketing to control when and how these leads are re-engaged once their behavior or engagement suggests they’re closer to making a purchase. This tactic also ensures compliance with email best practices by avoiding spam complaints and reducing unsubscribe rates.