Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
What is important to remember when creating custom prospect fields in Marketing Cloud
Account Engagement? [Choose one answer]
A. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
B. The matching field in Salesforce must have the exactly the same name on the lead and
contact object in order for Marketing Cloud Account Engagement to synch to both objects.
C. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
D. You can only create 50 custom fields in Marketing Cloud Account Engagement.
B. The matching field in Salesforce must have the exactly the same name on the lead and
contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Explanation:
When creating custom fields in Marketing Cloud Account Engagement that should sync with Salesforce, it’s crucial that the corresponding Salesforce field exists with the same name on both the Lead and Contact objects. This ensures smooth synchronization between Marketing Cloud Account Engagement and Salesforce regardless of the prospect’s stage. If the field names differ, syncing will only work for one object (either Lead or Contact), leading to data inconsistency and potentially broken automation or segmentation logic. Ensuring parity between these object fields is a best practice for maintaining reliable, bi-directional data flow across platforms.