Marketing-Cloud-Account-Engagement-Consultant Practice Test

Salesforce Spring 25 Release
244 Questions

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets. What should be implemented to meet this requirement?

A. IP allowlist

B. Tracker domain

C. Custom redirects

D. Page actions

B.   Tracker domain

Explanation:

To provide a seamless branded experience between LenoxSoft’s website and its Marketing Cloud Account Engagement assets, a tracker domain should be implemented. A tracker domain masks default Marketing Cloud Account Engagement URLs with a branded subdomain (e.g., go.lenoxsoft.com), ensuring consistency in the user’s browsing experience. This helps maintain brand trust and professionalism while also improving deliverability and tracking for email and landing page links. Without a tracker domain, default URLs may appear untrustworthy or disjointed from the company’s core web experience, potentially reducing engagement and conversions.

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