Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries
so the company can successfully send emails from their Marketing Cloud Account
Engagement account.
Which two benefits of email authentication should be discussed with the IT manager?
(Choose 2 answers)
A. Authentication provides legal protection against email abuse complaints.
B. Authentication increases deliverability rates of emails sent through Marketing Cloud
Account Engagement.
C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
D. Authentication ensures the company's sending IP will not appear on blocklists.
A. Authentication provides legal protection against email abuse complaints.
B. Authentication increases deliverability rates of emails sent through Marketing Cloud
Account Engagement.
Explanation:
Email authentication plays a vital role in improving email deliverability and protecting the sender’s reputation. First, authentication methods like SPF, DKIM, and DMARC help ensure that only authorized systems can send emails on behalf of LenoxSoft’s domain, which minimizes the risk of spoofing and phishing attacks (benefit A). Second, authenticated emails are more likely to be trusted by receiving servers, meaning they are less likely to be filtered as spam, leading to better inbox placement and higher open rates (benefit B). Without proper authentication, legitimate emails may never reach their intended recipients.