Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy.
What initial action should they take?
A. Develop dynamic content based on lead fields.
B. Convert all existing leads into contacts to tie to accounts.
C. Identify attributes of the key accounts they want to target.
D. Create all contacts as campaign members in one campaign.
C. Identify attributes of the key accounts they want to target.
Explanation:
The foundation of any successful account-based marketing (ABM) strategy lies in clearly identifying and defining the key accounts that align with the company's strategic goals. Choosing option C—"Identify attributes of the key accounts they want to target"—is essential because it allows LenoxSoft to focus their efforts on high-value organizations that are most likely to convert. These attributes might include company size, industry, revenue, location, or buying behavior. By segmenting and profiling target accounts upfront, LenoxSoft can then personalize campaigns, align sales and marketing outreach, and tailor content effectively. Without this step, the ABM strategy lacks focus and measurable impact.