Marketing-Cloud-Account-Engagement-Consultant Practice Test

Salesforce Spring 25 Release
244 Questions

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar & Event invite. Registrations & Attendance

B. Webinar & Event Registrations & Attendance

C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered

D. Only Webinar & Event Attendance

C.   Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Explanation:

Marketing Cloud Account Engagement integrates with webinar and event platforms, allowing scoring to be customized based on specific actions such as registering, attending, or not showing up. The available scoring options include tracking webinar statuses like Attended, No Show, Registered, and event statuses like Checked In and Registered. By using these options, LenoxSoft can accurately score prospects based on their engagement level with events, which can help identify more qualified leads and tailor follow-up actions. This level of detailed event integration helps connect offline and online interactions in a unified lead scoring system.

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