Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with
relevant prospect interest in each product line?
A. Create emails with links to whitepapers for each product line and create completion
action to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on the
prospect's interaction with marketing assets related to those product lines.
C. Create completion actions on every asset to tag prospects based on the product line
they are interested in, filtering the score report by that tag.
D. Create page actions on each product line's web pages to notify users and increase
score when prospects visit each product line's section of the website.
D. Create page actions on each product line's web pages to notify users and increase
score when prospects visit each product line's section of the website.
Explanation:
Page actions in Marketing Cloud Account Engagement allow tracking of specific page visits and applying automated logic based on that behavior. By setting up page actions on product-specific pages, LenoxSoft can increase a prospect’s score and notify the relevant sales team when interest is shown in a specific product line. This provides a direct, behavior-driven signal to sales reps about what the prospect is looking for. Unlike general scoring or tagging, page actions are more immediate and precise, ensuring that the right sales team receives real-time alerts for quicker follow-up with interested prospects.