Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
What is true about custom redirects? [Choose two answers]
A. When a visitor clicks a custom redirect any completion actions associated with the
custom redirect will trigger.
B. Custom redirects will continue to work if they are deleted in Marketing Cloud Account
Engagement.
C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
D. Custom redirects are great for linking to files or pages you do not host.
B. Custom redirects will continue to work if they are deleted in Marketing Cloud Account
Engagement.
D. Custom redirects are great for linking to files or pages you do not host.
Explanation:
Custom redirects in Marketing Cloud Account Engagement are powerful tools for tracking prospect clicks on assets that are not hosted directly within the platform, such as third-party links or downloadable content. A key benefit is that these redirects continue to function even after being deleted from the system, ensuring link stability in past campaigns. Another major use case is their ability to track click activity for external resources, which allows marketers to gain visibility into off-platform behavior. This makes custom redirects ideal for lead scoring, list segmentation, and triggering automation actions.