Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but
the Contact and Account objects are combined. The Marketing Cloud Account Engagement
Administrator wants to enable person accounts and understand how this configuration
affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given
default Marketing Cloud Account Engagement and Salesforce syncing behavior, which
statement is correct when Person Account are enabled?
A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when
the lead is converted, Marketing Cloud Account Engagement will sync with contact and
account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when
the lead is converted, Marketing Cloud Account Engagement will sync with the person
account.
C. The Salesforce contact level and account level fields will only sync with prospect fields
in Marketing Cloud Account Engagement.
D. The Salesforce person account record will only sync with the prospect record in
Marketing Cloud Account Engagement.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when
the lead is converted, Marketing Cloud Account Engagement will sync with the person
account.
Explanation:
When Salesforce Person Accounts are enabled, a single record represents both the individual (contact) and the business entity (account), which is ideal for B2C operations. In this setup, once a lead is converted to a person account, Marketing Cloud Account Engagement syncs directly with the person account record. This behavior simplifies record management by eliminating the need to maintain separate Contact and Account objects for individuals. It ensures accurate synchronization, better segmentation, and personalized communication while maintaining compliance with Salesforce’s data structure and Marketing Cloud Account Engagement’s sync logic.