Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process
using an engagement program that sends a different email based on whether or not a
prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and
Salesforce in order to meet this use case?
A. A Build a custom connector for the webinar platform and use a custom trigger in
Engagement Studio to listen for the webinar registration,
B. Create an engagement program for the webinar and use a Prospect Webinar trigger in
the program to listen for the webinar registration.
C. Export the registration list from the webinar platform, import it into Marketing Cloud
Account Engagement and use it as a recipient list for the engagement program.
D. Create a marketing app extension for the webinar platform, add an activity type for
webinar registrations, and use an External Activity trigger in Engagement Studio to listen
for the webinar registration.
A. A Build a custom connector for the webinar platform and use a custom trigger in
Engagement Studio to listen for the webinar registration,
Explanation:
To automate webinar engagement in Marketing Cloud Account Engagement (MCAE), the best approach is to build a custom connector for the 3rd party webinar platform and use a custom trigger in Engagement Studio. This ensures real-time synchronization and tracking of registrations. Custom connectors allow deeper integration with external systems, letting MCAE react to user behavior such as webinar registration or attendance. A custom trigger enables personalized email sends based on whether or not a prospect registers. This method supports targeted nurture campaigns, improves personalization, and helps ensure prospects receive content aligned with their level of engagement.