Explanation:

Wistia is the video connector supported by Marketing Cloud Account Engagement. This integration allows marketers to track prospect engagement with video content hosted on Wistia. It supports activities like play, pause, and video completion, enabling marketers to score and segment prospects based on their video interaction. These insights can be used to tailor follow-up actions, nurture content, or trigger sales alerts. The ability to measure video consumption helps align content strategies with prospect interests and improve conversion rates by identifying highly engaged leads.