Marketing-Cloud-Account-Engagement-Consultant Practice Test

Salesforce Spring 25 Release
244 Questions

Choose required fields while creating a Prospect

A. Email

B. Company

C. CD Campaign

D. Profile

E. Score

F. Grade

G. Assign To

A.   Email
C.   CD Campaign
D.   Profile
E.   Score

Explanation:

When creating a prospect in Marketing Cloud Account Engagement, certain fields are essential for proper segmentation, scoring, and campaign tracking. Email (A) is the unique identifier for each prospect, making it mandatory. CD Campaign (C) refers to the associated campaign that gives context to where the lead originated. Profile (D) helps in assigning grading criteria, while Score (E) is critical for evaluating lead quality based on interactions. These fields collectively ensure that the prospect can be effectively tracked, nurtured, and evaluated within the marketing and sales funnel.

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