Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold
and unengaged leads, but wants the content for the emails sent through the program to be
tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment
that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
A. Create an automation rule that adds prospects to static lists to feed new programs after
each entry.
B. Create dynamic content based on the "Repeated Engagement" field for use in the
emails sent in the program.
C. Use rule steps to send prospects down unique paths in the program based on the
"Repeated Engagement" field value.
D. Use the "Repeated Engagement" field to both suppress prospects from the original
program and add them to new programs.
B. Create dynamic content based on the "Repeated Engagement" field for use in the
emails sent in the program.
Explanation:
To achieve personalization based on how often a prospect enters a nurturing program, the team can utilize a custom field such as "Repeated Engagement." By incrementing this field on each program entry, and then using it to drive dynamic content rules in emails, marketers can deliver more relevant content. For example, first-time entrants could receive introductory material, while those re-engaging might see advanced offers or testimonials. Dynamic content is highly effective for nurturing programs, and using it based on behavioral data like program entry count ensures tailored communication.