Explanation:

In Marketing Cloud Account Engagement (formerly Pardot) there are four standard user roles:

Administrator
Marketing
Sales Manager
Sales

Notice the last one is simply Sales—there is no built-in role named “Sales User.” That’s why D is the correct choice.

What each standard role generally does

Administrator
Full control of Account Engagement: settings, connectors, users, security, and all marketing/sales features.
Can create and edit assets (emails, forms, landing pages), automations (rules, Engagement Studio), and manage field mappings.
Marketing
Designed for day-to-day marketers.
Can create and manage campaigns, forms, landing pages, emails, Engagement Studio programs, lists, and most automations.
Typically can’t touch the most sensitive account-level settings (e.g., connectors, user management).
Sales Manager
A sales-facing role with more visibility than a regular Sales user—often includes reporting and oversight for teams.
Can view and act on prospects relevant to their team, send one-to-one emails, use Engage (if licensed), and see more activity data.
Sales
The lightest, rep-oriented role.
Focused on viewing assigned prospects, seeing activity history, sending tracked one-to-one emails (and Engage Emails, if licensed), and using prospect lists that are shared with them.
Generally cannot create or manage marketing assets or automations.

Tip:
Names here are the exact labels you’ll see when assigning an Account Engagement role. If you see anything like “Sales User,” that’s either custom wording in your org or you’re looking at Salesforce (CRM) profiles/permission sets—not Account Engagement roles.

Common points of confusion (and how to avoid them)
“Sales User” vs. “Sales”
In Salesforce (the CRM), you might see a Salesforce profile or permission set with “Sales User” in the name. That’s unrelated to Account Engagement’s Sales role name. The two permission systems are different.
Account Engagement roles vs. Salesforce profiles
You assign Account Engagement roles inside the Account Engagement user record.
You assign Salesforce profiles/permission sets in Salesforce setup.
A user needs appropriate access in both places to work smoothly (e.g., CRM objects + Account Engagement features).
Custom roles
Depending on your edition, you can create custom roles to fine-tune permissions (e.g., a marketer who can edit emails but not automation rules). Custom roles expand on the four standard ones, but they don’t change the names of the standards—there’s still no default “Sales User” role.
Quick checklist to verify in your org
Go to Account Engagement Settings → Users and check the Role column—you’ll see Administrator, Marketing, Sales Manager, Sales as the standard options.
If someone claims to have “Sales User,” they likely mean the Sales role in Account Engagement or they’re referring to a Salesforce (CRM) user designation.

Bottom line
The standard roles are Administrator, Marketing, Sales Manager, Sales.
“Sales User” isn’t one of them—hence D is the correct answer.

Explanation:

B. You can only do A/B testing on list emails.
A/B testing in Marketing Cloud Account Engagement (MCAE) is specifically designed for and only available on list emails. It is not available for autoresponders, one-to-one emails, or emails sent via Engagement Studio (nurture programs).
C. When you turn off A/B testing you will have to choose which version to keep.
If you decide to cancel or stop an A/B test before the winning version is automatically determined (e.g., you pause the test), you must manually select which of the two versions (A or B) will be used to send to the remainder of the recipient list.

Incorrect Answers

A. You can disable A/B testing before and after email sent.
You can disable or pause an A/B test before the final version has been sent to the remainder of the list, but you cannot disable it after the emails have been sent and the test is complete. Once the emails are sent, the process is complete.
D. It is recommended to test at least 5 different elements in your A/B tests.
This is false. The entire point of A/B testing (also known as split testing) is to isolate the impact of one variable at a time (e.g., subject line or body copy or sender name). Testing five different elements simultaneously would be a multivariate test, which makes it impossible to definitively know which specific change caused the performance difference.

References
Salesforce Help Documentation: A/B Testing functionality is listed under the features for List Emails within Marketing Cloud Account Engagement.
Email Marketing Best Practices: A fundamental rule of A/B testing is to only change one variable between versions to maintain statistical validity.
Salesforce Help Documentation: When managing an A/B test, the system requires the user to declare a winner (manual selection) or allow the system to declare a winner (automatic selection) before the final send can occur.

Explanation:

Completion actions in Marketing Cloud Account Engagement (MCAE) are immediate, rule-free actions triggered when a prospect interacts with a marketing asset (e.g., form, email, custom redirect).

✅ B. Completion actions only execute for prospects. They will not affect visitors
True: Completion actions only apply to identified prospects — not anonymous visitors.
If someone is not yet a prospect (i.e., hasn’t converted), completion actions won’t trigger.
✅ D. Completion actions will not execute for image files
True: Completion actions are tied to trackable assets like forms, emails, landing pages, and custom redirects.
Image files are not considered actionable assets and do not support completion actions.

❌ Incorrect Options:
A. Retroactive behavior → False: Completion actions are not retroactive. They only apply to future interactions after the action is configured.
C. Criteria-based → False: Completion actions are not criteria-based. They trigger automatically and unconditionally when the asset is completed. For conditional logic, use automation rules.

🔗 References:
Completion Actions – Salesforce Help
Prospect vs Visitor – Salesforce Help

Explanation:

Segmentation Rule: A segmentation rule is designed for this exact purpose: to create a one-time, static list of prospects who meet specific criteria. The administrator can set a rule to find all prospects associated with the "trade show" campaign and add them to a new static list.
Static List: Once the segmentation rule is run, a new, static list containing all the attendees is created. This list will not change automatically, making it a perfect "snapshot" of the attendees at that point in time.

Why other options are incorrect

B. Run an automation rule based on the Marketing Cloud Account Engagement campaign:
An automation rule can be used to add prospects to lists, but it runs continuously. For a one-time list, a segmentation rule is the more appropriate tool.
C. Look for the original list based on the Marketing Cloud Account Engagement campaign:
Prospects were added to the campaign, not necessarily a specific list. If they were added via an import, the original import list would exist, but this assumes they were added to a list during that process. Using the campaign is a more reliable method since all attendees were guaranteed to be added to the campaign.
D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign:
A dynamic list constantly updates its membership based on criteria. If the prospect's campaign were to change, they would be removed from the dynamic list, which conflicts with the goal of creating a historical "one-time" list.

Explanation:

Salesforce Engage (now known as Sales Emails and Alerts) is a Pardot add-on that enables sales teams to track and engage prospects using Pardot content within Salesforce.

Below is an evaluation of each option:

A. True: A verified Salesforce-Marketing Cloud Account Engagement (Pardot) connector is required to set up Salesforce Engage, as it relies on the integration to sync prospect data, track activities, and enable features like email templates and alerts.
B. True: Salesforce Engage is not supported in Salesforce sandbox environments. While Pardot sandboxes exist, Engage features (e.g., email tracking, alerts) are production-only and do not function in sandboxes.
C. True: Salesforce Engage is primarily designed for sales users to monitor prospect activities (e.g., email opens, website visits) via real-time alerts and reports, helping them stay informed and engage timely.
D. False: There is no downloadable Salesforce Engage app for desktop (Mac/Windows) or phone. Engage functionality is accessed via Salesforce (web), the Salesforce Mobile App (for alerts), or browser extensions for email clients. Third-party wrappers (e.g., WebCatalog) are not official.
E. True: Salesforce Engage supports Gmail integration via a Chrome browser extension (Engage for Gmail), allowing sales users to track emails and insert Pardot templates directly in Gmail. (Note: The extension is scheduled for retirement in future releases, but it remains available as of October 2025.)

Reference:
Salesforce Help: Sales Emails and Alerts (Engage) Overview
Salesforce Implementation Guide: Sales Emails and Alerts Implementation
Salesforce Help: Pardot Sandbox Limitations
Chrome Web Store: Engage for Gmail Extension