Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds
prospects to their monthly newsletter list upon completion. Recently, they have noticed
some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving
forward?
A. Send an autoresponder to prospects who complete the form with a link to click to
confirm opt-in status.
B. Allow the assigned sales rep to call prospects upon form submission to confirm their
email address.
C. Edit the completion action on the form to only add to the list if the email address is valid.
D. Use the list to send a permission pass email and remove all hard bounces.
A. Send an autoresponder to prospects who complete the form with a link to click to
confirm opt-in status.
Explanation:
To ensure only valid and engaged email addresses are added to the monthly newsletter list, LenoxSoft should implement a double opt-in process, which is best achieved by sending an autoresponder with a confirmation link (Option A). This method prompts the user to confirm their subscription by clicking the link, effectively verifying that the email address is functional and that the recipient is interested in receiving future communications. It also helps filter out bots, typos, or fake addresses. Compared to relying on manual confirmation or post-subscription actions, this approach is scalable, compliant with best practices, and enhances email deliverability.