Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing
rules for a business unit (BU) the prospect is no longer active in the BU they previously
matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead
or contact no longer matches a market data sharing rule?
A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is sent to the recycle bin
D. The prospect is sent to the recycle bin
Explanation:
When a prospect no longer aligns with the market data sharing rules of a specific business unit (BU), Marketing Cloud Account Engagement sends the prospect to the recycle bin. This behavior ensures that data segregation and compliance with access control policies are maintained across business units. The recycling of the prospect record prevents unauthorized access to information that should no longer be visible due to changes in data governance. Importantly, recycling the prospect removes it from active segmentation, automation, and user assignment in that BU, helping teams stay aligned with regulatory and organizational data-sharing policies.