Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their
tradeshow booth at a recent event in Chicago. They realize not everyone at the event may
be interested in their product so they create new leads in Salesforce for individuals who
have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User
Group.
What would be the optimal sequence to meet these requirements?
A. Run an automation rule for each user in the Chicago Sales User Group to "Assign
prospect to user"
based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect
List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago
Event" list
B. A Import prospects and add to "Chicago Event" list > Run an automation rule to
"Assign prospect to
user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- ::
Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
C. Run an automation rule to "Assign prospect to user in group" based on the criteria
"Marketing Cloud Account Engagement form :: -
Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import
prospects and add them to the "Chicago Event" list
B. A Import prospects and add to "Chicago Event" list > Run an automation rule to
"Assign prospect to
user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- ::
Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
Explanation:
The optimal approach involves first importing the list of prospects and adding them to a static list titled “Chicago Event.” Following this import, an automation rule should be executed with the criteria that includes form completion and membership in the “Chicago Event” list, with the action to assign prospects to a user group (e.g., the Chicago Sales User Group). This process ensures that only qualified leads—those who both attended the event and expressed interest—are routed to sales, and that the distribution is handled evenly through group assignment. This workflow maximizes lead quality and fair sales distribution.