Marketing-Cloud-Account-Engagement-Consultant Practice Test

Salesforce Spring 25 Release
244 Questions

You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

B. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

C. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

D. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

B.   Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Explanation:

To meet the requirement of making form data accessible in both Marketing Cloud Account Engagement and a community site, the most effective method is to create a website form that submits data directly to the community site while also integrating with a Marketing Cloud Account Engagement form handler. The form handler allows Marketing Cloud Account Engagement to capture the same information as if it were submitted through one of its native forms, preserving lead data for scoring, segmentation, and nurturing. This solution offers flexibility for custom site functionality while retaining centralized prospect tracking in Marketing Cloud Account Engagement.

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