LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

B. Move the unsubscribe link to the header of the email instead of the footer.

C. Immediately send prospects the resubscribe email template.

D. Apply a

tag to the unsubscribe link so scanners ignore it.

B.   Move the unsubscribe link to the header of the email instead of the footer.

Explanation:

When email scanning bots review incoming messages for security purposes, they often test all links within an email—including the unsubscribe link. If the unsubscribe link is located in a typical position, such as the footer, it is more likely to be triggered during automated scanning. By moving the unsubscribe link to the header of the email, LenoxSoft can minimize accidental clicks by bots because many scanning tools are designed to avoid interacting with header links. While not foolproof, this placement strategy helps reduce unintended unsubscribes and preserve subscription lists, especially when email clients or security platforms automatically scan messages.