Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud
Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement
before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account
Engagement?
(Choose 2 answers)
A. Filter existing prospect records to see which custom fields have the most data.
B. Review existing forms and landing pages to understand what data needs to be
collected.
C. Ask their accounting team to review and select the five most helpful fields.
D. Pull a report of the data they intend to use for segmentation purposes.
B. Review existing forms and landing pages to understand what data needs to be
collected.
D. Pull a report of the data they intend to use for segmentation purposes.
Explanation:
When migrating data, it is critical to focus on fields that provide actionable insight and support marketing operations. Reviewing existing forms and landing pages (B) helps identify which fields are actively used to capture prospect data. These fields are crucial for continuity in lead generation. Additionally, pulling a report of fields intended for segmentation (D) allows the team to prioritize those needed for list building, automation rules, and personalization. Together, these approaches ensure that only relevant, valuable fields are carried over—reducing clutter and improving system performance. Arbitrary selection or overloading the system with unused fields could reduce efficiency and usability.