Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud
Account Engagement. They have record of which prospects have hard bounced within the
last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account
Engagement in order to maintain their data integrity, but still be able to track the prospects?
A. Ensure the Do Not Email field on the prospects is selected.
B. Add the prospects to a "Bounced Prospects" list for suppression.
C. Send the prospects an email to see if their email addresses are valid.
D. Delete the prospects so they can't be emailed through Marketing Cloud Account
Engagement.
A. Ensure the Do Not Email field on the prospects is selected.
Explanation:
Marking the “Do Not Email” field on imported prospects who previously hard bounced prevents further email sends to these addresses, thereby protecting sender reputation and deliverability rates. This approach allows LenoxSoft to retain valuable prospect engagement history and behavioral data without violating email best practices. Simply deleting these records would result in a loss of insights, while continuing to email them could lead to blacklisting. By flagging them appropriately, the organization can preserve marketing intelligence while maintaining compliance with email deliverability standards.