Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within
Salesforce. They currently use three different systems, including Salesforce, to manage
their customer data. All data does NOT currently reside in one system, and Lenoxsoft
wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
A. Add custom prospect fields to Marketing Cloud Account Engagement and map to
Salesforce.
B. Import and merge existing records from all systems to Marketing Cloud Account
Engagement
C. Import and merge existing records from all systems to Salesforce
D. Add custom account fields to Marketing Cloud Account Engagement and map to
Salesforce
C. Import and merge existing records from all systems to Salesforce
Explanation:
To make Salesforce the single source of truth, LenoxSoft should first import and merge all relevant customer data into Salesforce from the other systems. Only after this centralized data consolidation is complete should data sync be established with Pardot. This sequence prevents sync conflicts and ensures clean, validated records in both platforms. Salesforce's native deduplication tools, validation rules, and user permissions offer stronger governance over data than Marketing Cloud Account Engagement. This makes Salesforce the ideal place to manage, maintain, and standardize customer records before syncing downstream.