Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing
to automatically nurture the prospect if they show interest in the new product. There is no
new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
A. Set up scoring categories > copy the web pages to Marketing Cloud Account
Engagement landing pages > put landing pages into Marketing Cloud Account
Engagement folders > create automation rule with criteria "prospect score in scoring
category greater than 1" to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account
Engagement > set up custom redirects for the web pages > add completion actions to the
custom redirects to add to list > set the list as the recipient list of an engagement program
C. Set up scoring categories > create page actions associated with the scoring category >
create a
dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as
the recipient list of an engagement program
D. Set up scoring categories > create custom redirects associated with the scoring
category > set
completion actions to tag prospect > create an automation rule with criteria "prospect has
tag new-product" to send an autoresponder email
C. Set up scoring categories > create page actions associated with the scoring category >
create a
dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as
the recipient list of an engagement program
Explanation:
LenoxSoft should configure a scoring category for the new product, apply page actions to key product-related URLs, and build a dynamic list based on activity within that category. This approach enables tracking of passive engagement (e.g., blog views, product pages) and assigns points accordingly. Once a prospect’s score in the category exceeds a threshold, they can be automatically added to a targeted engagement program. This method doesn't require forms or gated assets and works well during early interest phases. It ensures relevant nurture content is sent to interested prospects only.