Marketing-Cloud-Account-Engagement-Consultant Practice Test

Salesforce Spring 25 Release
244 Questions

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B. Run an automation rule based on the Marketing Cloud Account Engagement campaign

C. Look for the original list based on the Marketing Cloud Account Engagement campaign

D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

A.   Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

Explanation:

To retrieve a one-time list of attendees added to a specific Account Engagement campaign, the best approach is to use a segmentation rule. Segmentation rules allow for static list creation based on defined criteria, such as campaign membership. Unlike dynamic lists or automation rules, segmentation rules do not continuously update and are ideal for one-time tasks. They search the database and perform the action—here, creating a list of campaign participants. Dynamic lists are unsuitable because they update in real-time, and automation rules are used for ongoing processes, not one-time data pulls.

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