Marketing-Cloud-Account-Engagement-Consultant Practice Test
Salesforce Spring 25 Release 244 Questions
What is true about A/B testing? [Choose two answers]
A. You can disable A/B testing before and after email sent.
B. You can only do A/B testing on list emails.
C. When you turn off A/B testing you will have to choose which version to keep.
D. It is recommended to test at least 5 different elements in your A/B tests.
B. You can only do A/B testing on list emails.
C. When you turn off A/B testing you will have to choose which version to keep.
Explanation:
In Marketing Cloud Account Engagement, A/B testing is only available for list emails—not automated or engagement emails. When A/B testing is disabled or stopped, you must choose one version (A or B) to proceed with for future sends. It is not possible to disable the test after sending to revert or make major changes. Also, best practices recommend testing 1–2 variables at a time—not 5 or more—to effectively identify what impacts performance. Therefore, answers B and C accurately represent how A/B testing functions and its limitations in the platform.