The Recruitment and Admissions office wants to use Salesforce to track prospective students, recruitment events, student applications, digital engagement, and interactions with prospects on their mobile devices. Prospective students communicate via SMS on their mobile devices, social media, and email.
Which solution should the consultant recommend?
A. Third-party app
B. Salesforce Maps
C. Einstein Bots
A. Third-party app
Explanation:
To support omnichannel engagement—including SMS, social media, and email—and to track prospective students, recruitment events, and applications, the consultant should recommend a third-party app that integrates with Salesforce Education Cloud and Marketing Cloud. These apps are purpose-built to extend Salesforce’s native capabilities and may include tools like:
SMS and WhatsApp messaging platforms (e.g., Twilio, Mogli SMS, WhatsApp for Salesforce)
Social media engagement tools (e.g., Social Studio, Sprout Social integrations)
Event management apps (e.g., Blackthorn Events, Eventbrite for Salesforce)
Application tracking and engagement platforms (e.g., FormAssembly, TargetX, or Common App integrations)
These apps allow the Recruitment and Admissions team to:
Engage students on their preferred channels
Track interactions and engagement across platforms
Automate personalized journeys using Marketing Cloud
Centralize data in Salesforce for a 360° view of each prospect
❌ Why the other options don’t fit: B. Salesforce Maps: Useful for territory planning and geographic visualization—not for multichannel engagement or application tracking
C. Einstein Bots: Helpful for automated chat on websites, but doesn’t support SMS, email, or social media engagement across the full recruitment funnel