Explanation:

In Salesforce, the Opportunity object is designed to track revenue-generating activities and deal progress—making it the ideal fit for managing sponsorship requests in a continuing education context.

When corporate recruiters work with employers to sponsor programs, each sponsorship request can be treated as an Opportunity record, allowing the university to:
- Track the stage of the sponsorship (e.g., Proposed, Negotiation, Closed Won)
- Record expected and actual funding amounts
- Associate the Opportunity with the employer Account and recruiter Contact
- Forecast revenue and report on sponsorship pipeline

This approach aligns with standard Salesforce sales processes while adapting to the university’s advancement and partnership goals.

Why the other options don’t fit:
A. Campaign: Useful for marketing and outreach efforts, but not for tracking individual sponsorship deals
C. Program Plan: Represents academic structures—not financial or partnership transactions
D. Affiliation: Tracks relationships between Contacts and Accounts, but doesn’t support opportunity stages or revenue tracking