Explanation:

The consultant should recommend Admissions Connect as a solution to centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp for the Recruitment department.

Admissions Connect is a product that allows users to manage the entire student recruitment and admissions lifecycle, from prospecting to enrollment. Admissions Connect can help the Recruitment department centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp by using features such as Campaigns, Applications, Application Reviews, or OmniStudio.

The consultant can also leverage other tools such as Marketing Cloud or Social Studio to integrate Admissions Connect with social channels like WhatsApp. Slack, Student Success Bots, or Einstein Bots are not solutions that can centralize its recruitment efforts and application operations, and engage with students through social channels like WhatsApp for the Recruitment department.

Explanation:

To support a small Registrar’s office with limited staff, the best approach is to implement real-time, automated messaging that can handle common student inquiries efficiently. Here's how each recommended option helps:

✔ C. Bots:
Salesforce Einstein Bots can automatically respond to frequently asked questions about deadlines, requirements, and policies.
Bots can provide links to resources, collect information, and escalate to a human agent if needed.
They operate 24/7, reducing staff workload and improving student experience.

✔ D. Live Chat:
Enables real-time communication between students and staff when bot escalation is needed.
Can be embedded on student portals or websites.
Supports auto-responses and pre-chat forms to streamline interactions.

Why the other options don’t fit:
A. Knowledge: Useful for self-service articles, but not a real-time messaging solution.
B. Queues: Help route cases or chats to agents but don’t provide automation or direct messaging capabilities.

Explanation:

The consultant should recommend one Salesforce environment for all business units as a Salesforce environment strategy for the university.

This means that the university will have a single Salesforce org that will support the needs and processes of all the business units, such as Recruitment, Corporate Relations, Executive Education, and Alumni Relations.

This can help the university achieve data consistency, visibility, and collaboration across the business units, and leverage the centralized IT team and the data governance and change management committee.

The consultant can also help the university implement security and sharing settings to control access and visibility of data for each business unit. Having separate Salesforce environments for each business unit, or for Recruitment or Alumni Relations only, are not Salesforce environment strategies that the consultant should recommend for the university.

Explanation:

The Case object in Salesforce is used to track interactions, activities, and support requests between students and support staff. It allows for managing issues, service requests, and follow-ups, providing a centralized way to assign and monitor support activities.

Why not the others?
A. Relationships track connections between people or organizations but don’t handle specific support interactions.
B. Account represents organizations or households, not individual support cases.
D. Advising Pools are groups of advisors used for appointment scheduling, not tracking interactions or activities.

Explanation:

Opportunity and Campaign Member objects are standard Salesforce CRM objects that require a full Salesforce license (also called Salesforce license or Salesforce CRM license) to access.

Lightning Platform licenses (and other lighter licenses such as Community licenses) have restricted access and generally do not include access to standard Sales objects like Opportunity and Campaign Member.

Since recruitment staff need to interact with those core CRM objects for recruitment processes (tracking opportunities and campaign membership), full Salesforce licenses are required.

While cost is a consideration, using lower-tier licenses (like Platform licenses or Community licenses) will not provide the required access to these standard objects.

Unlimited Edition is an edition type, not a license type, so A is inaccurate.

Education Data Architecture is a data model, not a license, so B is incorrect.

Lightning Platform Plus license offers more flexibility than the standard Platform license but still does not provide access to standard Sales objects like Opportunities and Campaign Members, so C is incorrect.