Data-Cloud-Consultant Exam Questions With Explanations

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Salesforce Data-Cloud-Consultant Exam Sample Questions 2025

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21614 already prepared
Salesforce Spring 25 Release
161 Questions
4.9/5.0

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.

B. Confirm the View All object permission is enabled in the source Salesforce CRM org.

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

B.   Confirm the View All object permission is enabled in the source Salesforce CRM org.

Explanation: To create a new data stream from a custom Salesforce CRM object, the consultant needs to confirm that the View All object permission is enabled in the source Salesforce CRM org. This permission allows the user to view all records associated with the object, regardless of sharing settings1. Without this permission, the custom object will not be available in the New Data Stream configuration2. 

References: Manage Access with Data Cloud Permission Sets Object Permissions

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers

A. Data Harmonization

B. Unified Profiles

C. Master Data Management

D. Data Marketplace

A.   Data Harmonization
B.   Unified Profiles

Explanation: Data Cloud is an open and extensible data platform that enables smarter, more efficient AI with secure access to first-party and industry data1. Two functional areas that the consultant should highlight in relation to managing customer data are: 

Data Harmonization: Data Cloud harmonizes data from multiple sources and formats into a common schema, enabling a single source of truth for customer data1. Data Cloud also applies data quality rules and transformations to ensure data accuracy and consistency. 
Unified Profiles: Data Cloud creates unified profiles of customers and prospects by linking data across different identifiers, such as email, phone, cookie, and device ID1. Unified profiles provide a holistic view of customer behavior, preferences, and interactions across channels and touchpoints. 

The other options are not correct because: 
Master Data Management: Master Data Management (MDM) is a process of creating and maintaining a single, consistent, and trusted source of master data, such as product, customer, supplier, or location data. Data Cloud does not provide MDM functionality, but it can integrate with MDM solutions to enrich customer data. 
Data Marketplace: Data Marketplace is a feature of Data Cloud that allows users to discover, access, and activate data from third-party providers, such as demographic, behavioral, and intent data. Data Marketplace is not a functional area related to managing customer data, but rather a source of external data that can enhance customer data.
 
References: Salesforce Data Cloud [Data Harmonization for Data Cloud] [Unified Profiles for Data Cloud] [What is Master Data Management?] [Integrate Data Cloud with Master Data Management] [Data Marketplace for Data Cloud]

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table.

B. Map all fields to the Customer object.

C. Map name to the Individual object and email address to the Contact Phone Email object.

D. Map all fields to the Individual object, adding a custom field for the email address.

C.   Map name to the Individual object and email address to the Contact Phone Email object.

Explanation: To support identity resolution in Data Cloud, the fields from the Master Customer table should be mapped to the standard data model objects that are designed for this purpose. The Individual object is used to store the name and other personally identifiable information (PII) of a customer, while the Contact Phone Email object is used to store the primary email address and other contact information of a customer. These objects are linked by a relationship field that indicates the contact information belongs to the individual. By mapping the fields to these objects, Data Cloud can use the identity resolution rules to match and reconcile the profiles from different sources based on the name and email address fields. The other options are not recommended because they either create a new custom object that is not part of the standard data model, or map all fields to the Customer object that is not intended for identity resolution, or map all fields to the Individual object that does not have a standard email address field. References: Data Modeling Requirements for Identity Resolution, Create Unified Individual Profiles

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud. Where does a request for data deletion or right to be forgotten get submitted?

A. In Data Cloud settings

B. On the individual data profile in Data Cloud

C. In Marketing Cloud settings

D. through Consent API

C.   In Marketing Cloud settings

Explanation: Data Deletion Requests: For companies using Salesforce Marketing Cloud and Data Cloud, managing data privacy and deletion requests is essential. Marketing Cloud Connector: This connector facilitates data integration between Marketing Cloud and Data Cloud, but data deletion requests must follow specific procedures. Deletion Requests in Marketing Cloud: Data Management: Requests for data deletion or the right to be forgotten are submitted through Marketing Cloud settings, where the customer data is originally stored and managed. Propagation: Once the request is processed in Marketing Cloud, the changes are propagated to Data Cloud through the connector. References: Salesforce Marketing Cloud Documentation: Data Management Salesforce Data Cloud Connector Guide

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

A. Add additional attributes.

B. Choose a segment.

C. Select contact points.

D. Add the calculated insight in the activation.

B.   Choose a segment.
C.   Select contact points.

Explanation: To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate. Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. 

References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud

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Frequently Asked Questions

The exam evaluates your ability to implement, configure, and manage Salesforce Data Cloud solutions. This includes data ingestion, identity resolution, data modeling, activation, governance, and integration with other Salesforce/third-party platforms.

Unlike general Salesforce certifications, this one focuses specifically on real-time data unification, identity resolution, and segmentation strategies across multiple Salesforce clouds. Its ideal for professionals working in data governance, architecture, and customer intelligence.

  • Number of questions: 60 multiple-choice/multiple-select
  • Time allotted: 105 minutes
  • Passing score: ~67% (varies slightly per release)

The exam is divided into six domains:
  • Data Cloud Overview: 18%
  • Setup & Administration: 12%
  • Data Ingestion & Modeling: 20%
  • Identity Resolution: 14%
  • Segmentation & Insights: 18%
  • Act on Data: 18%

No. The exam is purely multiple-choice/multiple-select. However, Salesforce strongly recommends hands-on practice in a Data Cloud-enabled org to grasp ingestion, mapping, and activation workflows.

Unlike CRM, which deals with transactional & structured records (Accounts, Contacts, Leads), Data Cloud is designed to:
  • Ingest large-scale data from multiple sources (structured + unstructured)
  • Unify identities
  • Power real-time personalization across channels
Expect exam questions comparing CRM vs. Data Cloud capabilities.

Certified professionals often move into roles like Data Architect, Customer Intelligence Analyst, or Governance Specialist. The credential signals deep expertise in data unification and activation, making you highly valuable in enterprise environments.

  • Combine Trailhead modules, practice exams, and real-world projects to build both conceptual and practical expertise.
  • A 3–4 week study plan with focused hands-on exercises is recommended.
  • For curated practice questions and exam insights, check out SalesforceKing Data Cloud Consultant exam. its a great resource for sharpening your readiness with scenario-based questions and expert tips.

No formal prerequisites, but Salesforce recommends having experience in customer-facing roles and data platform implementations.