Universal Containers (UC) has decided to implement Salesforce and has assigned a
business analyst (BA) to write user stories for the project. The BA plans to meet customer
to their experience in their own words.
Which type of research should the BA use to elicit user stories from UC’s customers?
A. Shadowing
B. Interviewing
C. Behavioral
B. Interviewing
Explanation:
The type of research that the business analyst should use to elicit user
stories from UC’s customers is interviewing. Interviewing is a technique that involves
asking open-ended questions to stakeholders or users to gather information and feedback
about their needs, expectations, preferences, pain points, goals, etc. Interviewing helps to
elicit user stories from UC’s customers by allowing them to express their opinions and
experiences in their own words, as well as clarifying any doubts or ambiguities.
Interviewing also helps to build rapport and trust with the customers and show them
respect and appreciation for their input.