The Salesforce team at Cloud Kicks (CK) is reviewing the sales team's business
processes. During a review session, the business analyst notices that quantifiable
benchmarks have yet to be established.
Why is it a best practice to establish benchmarks to evaluate existing processes?
A. Proves processes are out of date and require a new solution
B. Compares processes against CK’s closest competitors
C. Shows tangible impact from changes to processes
C. Shows tangible impact from changes to processes
Explanation:
The best practice to establish benchmarks to evaluate existing processes is
to show tangible impact from changes to processes. Benchmarks are quantifiable
measures that can be used to compare current performance with desired performance or
best practices. They can help CK evaluate how effective its sales processes are, identify
gaps or opportunities for improvement, and measure the results or benefits of process
changes. Proving processes are out of date and require a new solution is not a best
practice, but a potential outcome of benchmarking. Comparing processes against CK’s
closest competitors is not a best practice, but a possible source of benchmarking data.