Northern Trail Outfitters(NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively. Now, NTO wants to increase its revenue bymaking personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers
A. The service console will need a customized Lightning component to display the recommendations,
B. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point andclick configuration.
C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
D. Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
A. The service console will need a customized Lightning component to display the recommendations, C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
Explanation: A. The service console does not have a native integration with Einstein Web & Email Recommendations, so a customized Lightning component is needed to display the ecommendations based on the customer’s browsing and purchase history. C.Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations based on the product catalog and customer behavior of each market. This also provides data segregation and customization for each storefront.