A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.
Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?
Choose 3 answers
A. Configure data extensions in Marketing Cloud for B2C Commerce objects.
B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.
C. Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.
D. Copy and paste the Collect Script within the head or body in the website template.
E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
B. Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs. D. Copy and paste the Collect Script within the head or body in the website template. E. Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
Explanation: B. Extending the B2C Commerce storefront to trigger emails via Marketing Cloud’s journey REST APIs allows the customer to send triggered emails based on customer behavior on the storefront, such as signing up, placing an order, or abandoning a cart. The REST APIs can also pass data attributes, such as order details or personalization information, to Marketing Cloud. D. Copying and pasting the Collect Script within the head or body in the website template allows the customer to track customer behavior on the storefront using Marketing Cloud’s Web & Mobile Analytics feature. The Collect Script can also capture customer attributes, such as email address or contact key, and send them to Marketing Cloud. E. Updating order.export custom object in B2C Commerce with the Marketing Cloud object data extension allows the customer to maporder data from B2C Commerce to Marketing Cloud using a point-and-click configuration in Business Manager. This enables order data synchronization between B2C Commerce andMarketing Cloud.