Different teams at Universal Containers (UC) are experiencing challenges using their existing tools. The Sales team can only access their application from the office, the Marketing team has to manually import leads coming from the website into their campaign tool, and the Support team lacks a communication history repository between email, social networks, and calls. The website was developed by the IT team, and the Legal team is responsible for the Consent Management Platform used to meet GDPR requirements. UC wants to improve its relationship with customers, so a digital redesign program is starting with the goal of moving to Salesforce solutions. Which three steps are necessary to set up a program roadmap?
(Choose 3 answers)
A. Identify the high-level workload capacity and planning of the IT and Legal teams.
B. Prioritize the transformation of activities involving the least development.
C. Create project plans for each of the projects that will be on the roadmap.
D. Prioritize the transformation of activities related to customers' interactions.
E. Explain how the program contributes to the business's goals.
A. Identify the high-level workload capacity and planning of the IT and Legal teams. D. Prioritize the transformation of activities related to customers' interactions. E. Explain how the program contributes to the business's goals.
Explanation:
📌 A successful program roadmap requires a balance between business priorities and operational feasibility.
✅ A ensures you understand resource constraints and dependencies with critical teams like IT and Legal, which will impact the program timeline.
✅ D aligns the roadmap with the goal of improving customer relationships, so focusing on customer-facing processes (like lead capture, support communication, sales mobility) should come first.
✅ E provides strategic alignment, showing stakeholders how the program supports the organization’s broader goals, increasing buy-in and focus.
❌ B may result in low-impact wins that don’t address the core issues.
❌ C is premature—project plans follow after roadmap approval.