[San Francisco, June 18, 2025] In a significant shake-up to its pricing and product strategy, Salesforce has unveiled new details about its AI-powered Agentforce platform and confirmed a 6% price increase for some of its most popular editions. The moves underline the company’s aggressive push to embed artificial intelligence into every corner of its ecosystem — but they’re also raising questions around cost and practical value.

Agentforce Now Available With Unlimited Usage:

Salesforce’s headline news is the general availability of new Agentforce user licenses and add-ons, replacing the older Einstein offerings.

“We’re determined to make agentic AI the new standard for every employee, not just a select few power users,” said Clara Jimenez, EVP of AI Products at Salesforce. “Agentforce is built to unlock real productivity gains and simplify how companies implement AI.”

Agentforce Add-ons ($125 per user/month) include:

  • Unlimited employee usage of AI agent features
  • Pre-built role-based templates for industries like banking and healthcare
  • Full access to predictive, generative, and agentic AI
  • AI-powered analytics via Tableau Next
  • Prompt Builder for creating customized automation workflows

Agentforce 1 Editions ($550 per user/month) offer:

  • All Agentforce add-on features
  • Bundled add-ons per cloud for lower total cost
  • 1 million Flex Credits annually per org for license or compute flexibility
  • Data Cloud access with 2.5 million Data Services Credits annually

While Salesforce promotes these as transformative, some in the community are cautious.

“It’s an ambitious package,” said James Lee, a Salesforce consultant and MVP. “But $550 per user is steep. Businesses will want to see measurable ROI before committing at that level.”

Salesforce Agentforce 3 graphic with AI visuals and messaging about unlimited AI usage and new pricing updates.

Prices Set to Rise 6% Across Core Clouds

Effective August 1, 2025, Salesforce will increase list prices by an average of 6% for:

  • Enterprise Edition
  • Unlimited Edition
  • Sales Cloud
  • Service Cloud
  • Field Service
  • Select Industry Clouds

Pricing for Starter, Pro, and Salesforce Foundations Editions remains unchanged.

Salesforce says the increase reflects its significant investment in AI R&D and platform enhancements.

“The price adjustment is about the value customers will gain through smarter automation and unified data,” Jimenez added.

However, some customers worry about already complex pricing models growing even harder to navigate.

Slack Gets AI Upgrade and New Free Access

Salesforce also announced big updates for Slack, aiming to make it a more integral part of the CRM:

  • All Salesforce customers, including those on free plans, now have Slack access.
  • Paid Slack plans will support multiple AI agents inside Slack.
  • A new Enterprise+ plan adds stronger governance, security, and enterprise search capabilities.
  • Salesforce channels bring CRM conversations directly into Slack, enabling teams to act on customer data in real time.

“Integrating Slack deeply into Salesforce’s CRM could finally deliver on the dream of a single collaborative workspace,” noted tech analyst Priya Rao of TechInsights. “But the real test will be seamless user adoption and ease of administration.”

Ecosystem Reaction: Excitement Tempered by Skepticism

Despite the innovative vision, many Salesforce professionals remain watchful. Some praise Salesforce for doubling down on AI, while others highlight potential obstacles like complexity, high costs, and uncertain returns.

“Salesforce has incredible AI capabilities,” said Lee. “But customers need guidance on how to deploy them effectively — otherwise, these features become shelfware.”

With pricing changes looming and the ecosystem still evaluating Agentforce’s practicality, the coming months will be crucial for Salesforce to prove that its AI ambitions translate into real business outcomes.